The Brand Story

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The Logo

The logo is a symbol of the Chinese character 蕊 (pronounced as rui), which is the Chinese name of our company – 蕊形象工作室.

Significance: 蕊 refers to a flower bud which is the heart of the flower that blossoms.  This is represented by the 3 flower petals that form the shape of a heart at the center of the logo.